Brian Armstrong, the executive govt officer of the largest US-basically based cryptocurrency alternate, Coinbase, has made a chief recount for the crypto staff.
It appears Armstrong is copying Elon Musk’s playbook, making use of it to Coinbase.
Working laborious on building “the every thing alternate”
The Coinbase CEO took to his account on the X social media platform to express that the staff continues to work laborious on building the “Every little thing Exchange,” as he referred to the platform he plans to remodel Coinbase into.
Based mostly on Armstrong, the Coinbase staff “surged” in Unique York, making “progress on the Every little thing Exchange.” They labored from 9 a.m. to 9 p.m. daily, the CEO mentioned, alongside side: “Vitality became as soon as mammoth.”
The Coinbase staff “surged” in Unique York closing week to create progress on the Every little thing Exchange. 9am to 9pm (and previous) day to day. Vitality became as soon as mammoth.
Going to ask every staff engaged on a key initiative to time table a the same surge in Q3.
— Brian Armstrong (@brian_armstrong) August 18, 2025
Coinbase to head previous crypto within the US
On July 31, CNBC reported that Brian Armstrong became as soon as planning to flip Coinbase into an “Every little thing Exchange”. As section of that scheme, Coinbase intends to allow its prospects to begin trading tokenized true-world sources, shares, derivatives, early-stage token gross sales, etc, and initiate prediction markets.
The contemporary characteristic of Coinbase can be launched contained within the following couple of months, consistent with Max Branzburg, vice president of product at Coinbase. He mentioned outright that the Coinbase staff is building “but any other for every thing.” “Every little thing it’s best to replace, in a one-quit shop, on-chain. … We’re bringing all sources onchain — shares, prediction markets, and extra.” That can be the inspiration for “a faster, extra accessible, extra global economy.”
This expansion makes Coinbase a more in-depth rival to the Robinhood app, as smartly as to Kraken and Gemini exchanges, which comprise every just now no longer too lengthy within the past launched tokenized equity offerings for their clients.
Total, Coinbase is following swimsuit of Elon Musk’s X, which he calls “The Every little thing App” and which already entails a bit for jobs, except for the social media platform. It moreover plans to initiate a dating piece and an internal payments system. In its flip, Musk is copying the Chinese language WeChat platform, which ragged to be a messaging app but now has plenty of alternative functions, alongside side meals transport, and has grown into a orderly-app.
