It’s all about content: How Solana meme coin reached a $300m market cap with viral videos?

Ponke, launched in December 2023, snappy grew its market cap to over $300 million, becoming the tenth-largest meme coin. What’s the most considerable secret of success?

In a most modern interview with Decrypt, Ponke’s marketing and marketing lead, talking in a playing monkey costume, mentioned how the product has succeeded in the Solana meme coin market.

What’s Ponke about?

Ponke is one other meme coin created on the Solana blockchain, which has already change into one in all the leading ones for the liberate of such resources in 2023-2024.

Ponke is a meme monkey, identical in appearance to the world-infamous frog Pepe. Apparently, the creators considerable to face out from other meme initiatives on Solana and presented its expend circumstances from the very beginning. One among them was the combination of the token into varied initiatives of the Solana ecosystem, as an instance, the play-to-develop recreation and a launchpad.

The Ponke’s main secret or why community is above all

The core of marketing and marketing suggestions is “community is an extraordinarily considerable component”, which is why Ponke instructs its viewers to occupy interaction with the product via spirited enlighten. Every day, the character will get into varied funny eventualities, increasing enlighten that draws every skilled crypto merchants and those correct exhibiting passion.

“We keep in mind of how will we develop, the impact of the token and the logo. And then the community truly does the relaxation. We’re a group of perhaps 5 or six stout-time americans who keep in mind of what’s going on with the logo. On the stay of the day, the Ponke Military is 60 plus thousand holders, a total bunch of thousands of followers. And they’re doing the correct work.“

Ponke marketing and marketing lead

Non-stay enlighten

Despite the market’s volatility, the Ponke group sticks to its enlighten blueprint and never stops to offer it. It believes that this is in a position to perchance abet it develop its reputation and produce the meme coin a proper cultural phenomenon.

The group’s enlighten is in step with funny and witty subject issues, which attracts every skilled merchants and those that are correct beginning to vary into drawn to the world of cryptocurrency:

“You’ve bought something that is that this sizable. Cultural phenomenon that turns into a meme or a meme that grand later turns into a meme coin <…> Doge was a meme that existed for a decade or no topic before it truly took off as a cryptocurrency.“

Ponke marketing and marketing lead

The aim of TikTok in Ponke’s success

The Ponke group additionally pays attention to viewers engagement via varied social media platforms, including Instagram and TikTok. They created recent enlighten that extinct animation and illustrations to face out from other meme cash. The group never uses artificial intelligence — the whole lot is hand-drawn.

Social media has change into a highly efficient tool for spreading the observe about Ponke. TikTok, in particular, has allowed the group to snappy expand its reach by increasing viral videos that resonate with a sizable viewers.

Co-publishing relevant meme enlighten and funny animations permits them to appeal to the attention of crypto followers and customary customers.

In response to Ponke group, their video, which has gentle 47 million views, has change into one in all the most traditional in the crypto space. This demonstrates how a smartly-built enlighten blueprint can expand recognition and appeal to new investments.

Technology and fashion

Ponke continues that it has utilized new technologies to simplify the blueprint of buying and trading tokens. Partnerships with platforms like Revolut improved the token’s accessibility to new customers. Integrations like these lower the barriers to entry into the crypto world, which in flip helps appeal to new adopters.

Ponke additionally currently launched PonkeSwap, a platform that permits customers to without concerns swap their tokens and develop rewards. Here’s fragment of their system to manufacture useful aspects that enable them to face out from other meme cash.

Meme cash steal attention from Bitcoin

Meme cash occupy dominated the suggestions cycle as a result of their considerable volatility and increasing impression in the crypto ecosystem. In response to the Santiment platform, meme cash occupy taken the lead.

While the course to success in meme cryptocurrencies would perhaps perchance perhaps appear uncertain and unstable, the Ponke group is confident of their system. It has its sights aim on the long bustle.

“Numerous of us are motivated by stamp and if the price isn’t actively going up, they’re no longer actively buying. We can’t alternate that at all. There’s nothing that we can perform to encourage any individual in that scenario. However what we hope to wait on out is make culture that of us need to be a fraction of.“

Ponke marketing and marketing lead