Ethereum NFT sequence Doodles commenced its collaboration with Kellogg’s cereal price Froot Loops on Wednesday, promoting custom bins pairing the logo’s successfully-known rainbow toucan with Doodles’ radiant pastel characters.
Handiest 500 custom bins were within the market priced at $50 every, even supposing the Froot Loops cereal is not any longer included. Each and each minute-model box comes with a digital collectible that shall be supplied to purchasers through an NFT minted on Coinbase’s Ethereum layer-2 community, Inappropriate.
“For loads of us, Froot Loops isn’t fair right cereal, nonetheless a price that’s equivalent to Saturday mornings, cartoons, and that carefree feeling of being a toddler,” Doodles CEO and artist Scott “Burnt Toast” Martin instructed Decrypt.
it’s right here! your popular frigid intriguing movie meets your popular cereal.
Froot Loops x Doodles minute model bins are right here. finest 500 within the market. prizes included✨
shop now whereas provides closing ↓ pic.twitter.com/VPRUH9Biso
— doodles (@doodles) October 1, 2025
“That traces up with what Doodles is about: a vivid and distinctive shade palette, characters with persona, and no longer taking ourselves too critically,” Martin added. “Cherish all our collabs, we have faith this one is better than the sum of its substances and works thanks to a natural match between every brands’ artistic roots.”
A share of the bins will near signed by Martin, and one of the five hundred pieces will near with an authentic sketch of the collaboration. The Doodles-themed Froot Loops bins sold out early on Wednesday afternoon.
“Artists luxuriate in Andy Warhol and Norman Rockwell enjoy created art for them over the years, so being phase of that legacy feels surreal,” he acknowledged. “The muse used to be to abet it little-batch and collectible, one thing other folks would pick on to abet, demonstrate, and be proud to enjoy.”
Final year, the price collaborated with considerable quick meals restaurant McDonalds, which place Doodles characters on its McCafe vacation espresso cups. It has furthermore teamed up with sports apparel price Adidas within the past, and worked with musician Pharrell Williams, who used to be named chief price officer of Doodles in 2002.
sooooold out✨ pic.twitter.com/P5vWqniZc5
— burnt toast (@burnttoast) October 1, 2025
In January, the project installed Martin as its CEO, replacing inclined Billboard government Julian Holguin. Martin’s role shift kicked off an technology through which Doodles aimed to refocus on “possibility, disruption, and radical transparency,” distancing it from what used to be described as a more corporate, extractive time for the logo. In May perhaps well, the project launched its DOOD token on Solana.
“Final year, we made up our minds to acquire assist to fundamentals with a improvement and point of curiosity that resonates with our core community,” Martin acknowledged. “Partnerships luxuriate in this signal that we’re persevering with to push custom forward and invent momentum in ways that feel stress-free and accessible.”
“The response from our community has been indubitably sure,” he added. “They admire seeing the logo out within the wild in ways their traffic and household can acknowledge and revel in.”
The logo’s flagship Ethereum NFT sequence once traded at a ground mark as high as $57,000 in line with NFT Impress Ground. The resources are actually changing hands for round $3,500.
