- UFC CEO Dana White joins VeChain as an e book, merging branding energy with blockchain adoption in the sports trade.
- Nobel laureate Konstantin Novoselov strengthens VeChain’s scientific innovation, guaranteeing rigorous be taught backs its blockchain evolution.
VeChain over all every other time in the highlight after the announcement of recent e book — UFC CEO and Vitality Slap founder Dana White. All these efforts are fragment of the firm’s ambitions of genuine-world blockchain adoption throughout the sports trade. Dana White’s advisory and blockchain tech in overall is a outcomes of uncommon innovation through VeChain.
White, long credited with pushing UFC into over 950 million properties globally, is now lending his title, community, and industrial instincts to VeChain. His partnership is more than ceremonial. He’s now fragment of the firm’s advisory board, sitting alongside Nobel laureate Sir Konstantin Novoselov. The premise? Fuse mass-market branding muscle with intriguing scientific rigor to crack the blockchain adoption code.
White’s involvement isn’t out of left field. His payment of aggressive growth fits perfectly into VeChain’s push with its sustainability-focused platform, VeBetterDAO. It’s a tool that turns genuine-world sustainable actions into token rewards using B3TR tokens. White’s title provides a recent roughly fuel to this motion.
VeChain’s Evolution Gains a Nobel Enhance
Whereas White brings unmatched payment attain, Sir Konstantin Novoselov brings world-well-known scientific depth. The Nobel Prize-a success physicist in the again of graphene be taught and carbon capture has been anchoring VeChain’s push toward rigorous, proof-backed innovation. His presence ensures that in the again of every and each flashy rollout is a core of laborious science.
Together, this duo reshapes how VeChain is considered. Novoselov’s technical excellence with White’s market-savvy intention device VeChain now walks a line few others can: complexity below the hood with simplicity in hand. Their efforts are particularly serious as VeChain speeds up its efforts through two cornerstone upgrades for 2025.
One in all these is VeChain Renaissance—a paunchy-scale protocol overhaul aimed toward boosting security and decentralization whereas bettering EVM compatibility. The opposite is VeBetterDAO, already are living, designed to reward eco-acutely conscious actions in the genuine world. Each signify a push to now no longer simplest develop, nonetheless to conform with aim.
“It’s About Successful Via Precise Actions”
VeChain’s management isn’t shying away from the momentum. CEO Sunny Lu emphasised the meaning in the again of this dream workforce, pointing out:
Dana popularized strive against sports by specializing in what fans if reality be told desire—he understands that VeBetterDAO isn’t about theories, it’s a pair of success through genuine actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a workforce that embodies our core philosophy: technological excellence meets rapid-witted, mass-market application.
White expressed enthusiasm about joining VeChain’s advisory board, highlighting its solid partnership with UFC and Vitality Slap.
“VeChain is an out of this world accomplice for UFC and Vitality Slap, and I’m honored to be half of their advisory board. I’m enthusiastic about technology and with their merchandise and innovation, I’m expecting helping elevate their payment to the next level,” acknowledged White.
But, White’s position gained’t halt in the again of closed doors. His influence is determined to float into fan-going through facets—cherish rewards at UFC events or Vitality Slap challenges powered by VeChain’s tokens. These activities aim to subtly pull hundreds and hundreds of fans into blockchain’s orbit, many for the first time.
