Sony’s blockchain platform Soneium has launched its first-ever track NFT assortment, featuring unreleased tracks from Tokyo-basically based producer NUU$HI in collaboration with Web3 designate Coop Info.
The assortment, hosted on Sonova, Soneium’s NFT market, is priced at 0.000777 ETH ($2.11), running until the end of the month, with roughly 124 out of 999,999 NFTs minted to this point.
Soneium, an Ethereum Layer-2 blockchain developed by subsidiary Sony Block Solutions Labs, has positioned itself as a platform for digital grunt distribution, even supposing adoption remains in its early stages.
Meanwhile, Coop Info, founded by crypto entrepreneur Cooper Turley, has previously introduced over 600 songs on-chain, working with artists a lot like Zeds Tiresome, San Holo, and Barry Can’t Swim.
The designate promotes NFT-basically based track possession as a replace to oldschool commerce models irrespective of Web3 track monetization failing to reach sustained mainstream adoption.
Track NFTs face market hurdles
Turley has previously acknowledged the challenges of creator monetization in crypto, particularly in tokenized ecosystems.
“It’s usually unimaginable for creators with a excessive profile to birth a token, and it now not end poorly for them in this day’s market,” he wrote in a Thursday post on X.
He added that handiest practices for sustainable token-basically based monetization models attain now not but exist and that Web3 revenue expectations for creators live misaligned with investor habits.
Whereas NFTs were promoted as a system for artists to bypass file labels and aid elevated alter over revenue, gross sales hang fluctuated.
Track NFTs saw distinguished early successes in 2021, collectively with Kings of Leon’s $2 million NFT album free up, but the sector has since struggled to manufacture fixed enhance amid a broader NFT market downturn.
Sony’s Web3 growth
Sony has been expanding its presence in blockchain infrastructure, but Soneium’s focal point remains largely experimental.
The platform officially launched its mainnet on January 14, 2025, following a four-month testnet half that began in August 2024.
In the midst of the take a look at duration, Soneium acknowledged it recorded over 14 million person accounts and processed 47 million transactions, even supposing its prolonged-time-frame adoption remains unsafe.
The company has now not but announced plans to mix the platform into its wider leisure or track commerce.
Whereas the NUU$HI drop is portion of a planned series of releases on Sonova, it remains unclear whether Sony will scale its involvement in blockchain-basically based track distribution.
A Soneium representative did now not instantly acknowledge to Decrypt’s inquire of for touch upon those positive aspects.